How To Find Cusyomer Reviews For Makeup Products
We (and the rest of the internet for the past decade) have already spent some fourth dimension disarming you of the importance of acquiring online customer reviews for your business. (Did y'all know that in a recent HubSpot Inquiry survey, 1/three of respondents said review sites played an important role in their purchasing controlling process?) Simply if y'all're new to customer reviews or not certain where to find them, let's brush up on some basics and highlight why they're relevant for your business. In a flake of a fourth dimension crunch? Utilise the bound links below to navigate to the exact content you're looking for. Customer Review Sites for Both B2B & B2C Companies In that location are 2 major reasons why customer reviews are important. Negative or neutral reviews provide your visitor with an opportunity to larn and develop. You can run into exactly where your business is failing to meet customer needs and remove mutual roadblocks in the client journeying. For particularly poor reviews, reps can follow upwardly with these customers and foreclose potential churn. They tin can highlight specific hurting points and craft personalized responses geared to specific issues. This makes your client service squad appear more invested in your customers' goals, which results in fewer negative reviews and increased customer retentivity. The other major reason for obtaining reviews is the opportunity to share them with potential customers. Positive reviews tin can be used every bit customer testimonials during lead acquisition and can help y'all add together more contacts to your CRM. In fact, 91% of consumers read at least one review before purchasing a product. So, don't only pat yourself on the back the next time you get a v-star review; Make sure everyone knows how proficient a job your company is doing. Source With that in heed, information technology'southward not prophylactic to assume we all know where to track down those positive customer reviews. I hateful, we might all be able to rattle off i or two sites ("Yelp! And I remember y'all tin can get them to prove up in Google Maps, as well?"), but nosotros don't exactly have a laundry list of options at our disposal Bank check out our list of the best production review websites for B2B and B2C companies. Proceed in mind that every industry has niche sites, besides. For instance, those in the restaurant industry may desire to be on UrbanSpoon or OpenTable. This blog post won't get into sites that are specific to one manufacture, but information technology will provide review sites that apply to businesses in almost any manufacture. Amazon was one of the first online stores to let consumers to post reviews of products in 1995, and it remains one of the most important resources for consumers looking to make informed purchase decisions. Fifty-fifty if people can and do buy a product elsewhere, if it's sold on Amazon.com — unless it's gasoline or drug paraphernalia, that is — and then many people will look up its Amazon review before they decide to buy. What's going to separate your product from one that looks simply like information technology? Those shiny gold stars and good customer reviews. Products are rated on a 5-star rating scale, which is broken downward past the percentage of reviews per star, followed by well-nigh helpful customer reviews and near recent client reviews. Benefits of Amazon Customer Reviews: Geared toward U.S.-based service businesses, Angie'south Listing is a "higher-end" review site, because users actually have to pay for membership. But you get what you pay for. The reviews, given on an A–F scale, are typically very well-thought-out — not a lot of that ranting and raving that's more than mutual on free review sites. The reviews can't exist anonymous, which helps cutting down on fake or misrepresentative reviews, and companies are allowed to respond to the reviews posted about them, too. It'southward gratuitous to gear up up a folio for your company. One time you have yours, encourage your customers who are on Angie's Listing to get out reviews at that place — members are the just ones allowed to do information technology! Benefits of Angie'south List: Have customers working in academia? Better withal, are they located in Commonwealth of australia? Option is a member-funded review website based in Australia. It independently evaluates academic resources — similar libraries — and provides detailed reviews to its members. The majority of its work involves reading academic writing, creating comparisons for each resource, and writing buying guides for customers. In addition, it allow members to rate and talk over specific resource and libraries with other Choice members. If you have customers in Australia, we recommend encouraging those who are on CHOICE to leave reviews in that location. Benefits of Choice: Trustpilot is a fast-growing, customs-driven consumer review platform based in Denmark, although it has expanded out of Europe into 65 countries, including the U.Southward. The platform for businesses helps companies from all over the world proactively collect customer reviews. It'southward the customers who write both product and seller reviews, keeping it third-party verified. While there is a basic version for gratuitous (this lets you lot create a profile page and collect client reviews), the paid versions permit you create customizable review invitations, share ratings and reviews on social media, and link review data to your internal business systems. Benefits of Trustpilot: Similar to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer reviews and write seller reviews to complement them. Another cool addition? Its question and respond feature, which lets prospective customers post questions and receive answers directly from your customer service squad. Benefits of TestFreaks: Which? is an independent consumer review organisation that tests and reviews products so writes virtually them. Unlike Angie'southward Listing, it'due south the folks at Which? who write the reviews — not the customers. They don't accept submissions for product testing or survey inclusion, simply they do encourage people to let them know nigh their products and services by emailing brcpress@which.co.uk. While this leaves less room for you to influence whether your products end upward on their site, information technology's still worth knowing near and checking in on this popular site, especially if you accept customers in the U.K. The website has production reviews for everything from dishwashers and tablets to cars and credit cards. It tests and reviews all these products, and and then writes most both its methodologies and results. It also surveys customers for things like the best and worst firms for customer service. A lot of its content is costless, merely customers can become members for £10.75 per calendar month to get access to a "All-time Buys" and "Don't Buy" list, the latest reviews of products from its examination labs, and access to its consumer legal advice service. Benefits of Which?: A nonprofit system, Consumer Reports is an independent product-testing system that runs unbiased tests to rate and recommend products. It has reviewed over 7.vii million products, accept no advertising, and pay for all products that information technology tests. (Fun fact: The visitor buys and tests 80 cars each year!) This is most equally legitimate equally it gets. As such, there's not much y'all can do here "except" if you lot sell a product, make certain it's actually, actually expert. Paradigm Source If nix else, you could take this website as a lesson in excellent content creation. For each product it reviews, it provides the review criteria, product overviews, a buying guide, and social sharing buttons. It's all quite comprehensive and, well, helpful. Pretty much the central to groovy content, am I right? Benefits of Consumer Reports: Consumer Affairs is a for-profit organization that reviews companies using an "overall satisfaction rating." This boilerplate is scored on a i to v-star scale that's updated every time a new review is submitted. Each company's page provides a list of all its reviews, which includes the consumer's star rating equally well equally a brusk explanation for its score. Consumer Affairs likewise allows users to submit review recordings, which are two-minute videos where people talk about their feel with a brand. This makes the review much more compelling because y'all can actually see the person talk and express their genuine feelings about the company. Benefits of Consumer Affairs: If you're in the travel, hotel, airline, entertainment, or restaurant industries, you'll desire to check out the reviews on the popular website, TripAdvisor. As the largest travel site in the world, information technology has over 225 million reviews, opinions, and photos taken by travelers. It likewise has some crawly content on depression airfares, travel guides, rental listings, and advice forums for pretty much every location in the globe you lot could possibly imagine. A lot of people look in that location earlier booking a trip. The fundamental to a successful contour on TripAdvisor is making it as close to the top of the popularity index every bit possible, then that people searching for information in a specific place meet your listing. According to TripAdvisor, the popularity ranking algorithm is based on iii key components: quantity, quality, and recency of reviews. Here's an excerpt of the advice they requite businesses looking to meliorate their ranking: "Quantity: Ask your guests to write reviews, and employ our management center tools to remind them after they bank check out. Offer incentives for reviews is against the rules, though — have a await at our policy to make certain you empathise what is and isn't okay. Quality: Guests who enjoyed kickoff class hospitality and a memorable feel are more likely to write positive reviews. Monitor what previous reviewers have written to see what worked and did not work best for your property so you can maintain and improve your service. Recency: Recent reviews factor more strongly on your popularity rankings and older reviews accept less affect on a hotel'due south ranking over time. Over again, encourage guests to write reviews to keep fresh content rolling in." Benefits of TripAdvisor: Yelp is a complimentary review site that lets consumers rate businesses on a five-star scale. Any business can gear up a contour on Yelp for free, and users tin can set up their own free profiles to review a business. You're gratis to answer to reviewers, also, merely we recommend taking a balanced and polite approach to any negative reviews you lot receive, as Yelpers are in a pretty tight-knit community. Yelp has besides come nether fire over the past few years for some slightly shady practices, like incentivizing businesses to advertise with them in exchange for gaming the search results for their business ("Pay us coin and we'll push bad reviews down!"). Savvier consumers have learned to look at Yelp reviews as a whole and with the reviewer'south clout in listen, instead of getting turned off by a business organization considering of one bad listing. That existence said, it's yet to your benefit to get a abiding stream of positive online reviews coming to your business' Yelp account so happy customers are always at the top of your review feed — especially if you're a location-based business. Yelp contour information contains things like store hours and location information, so your profile will oft plough up when people Google your business. Benefits of Yelp: Citysearch has all of the functionality every bit the other review sites in this category, merely what makes it unique is its "all-time of" winners that you can search for in each city. For example, if you're a french fry lover similar myself, y'all can search for "the best french fries in Boston," and Citysearch will give you a list of restaurants with excellent fries. Image Source Benefits of Citysearch: You know those reviews that show up when you search Google for a business? Yeah, those things are on this list in a big style. Google'south Pigeon algorithm update uses altitude and location ranking parameters to evangelize improved local search results. And so, in order for your business' website to be properly optimized for search, you'll want to prepare verified accounts with local directories — especially Google'due south, called "Google My Business concern." Getting reviews, comments, pictures, and so on, particularly on Google, tin give you a boost in search. Only verified local Google+ pages tin can respond to reviews. An added bonus? Google Maps pulls that information and those reviews into the app, and so having a lot of content in there will brand your concern look more reputable. Benefits of Google My Business: Similar to Google My Concern reviews, Yahoo! Local reviews let users postal service reviews of businesses with a v-star rating system. Here's what the results might look like: According to Statista, Yahoo! still receives near 3% of search engine share. Then while y'all might non want to invest time figuring out the intricacies of Yahoo!'s algorithm, obtaining some favorable reviews on the Yahoo! Localworks sure couldn't injure for that three%. Benefits of Yahoo! Local Listings: If you sell consumer products, Influenster is a review site you'll desire to make sure yous've covered. Influenster features customer reviews and news about consumer products — primarily skincare, beauty, makeup, hair, and other health and trunk products. Visitors can search the site by make proper name or by a specific production they're looking for, and Influenster links to websites where visitors can buy the products. The reviews are comprehensive and feature lots of detail and images to accompany them. And so if y'all're in the beauty business, consider directing your shoppers to review your products on Influenster to help attract new customers, besides. Benefits of Influenster: HubSpot'southward App Marketplace is a space where businesses tin can browse through extensions, tools, and apps that connect to their HubSpot account. Some apps are built by HubSpot, while others were designed by partners and tertiary-political party organizations. Offering all of these tools in one place makes it easier for HubSpot users to add new features to their accounts that may not be included with their subscription. The prissy part about this customer review site is that it's categorized based on the production y'all're looking to install. There'southward private sections for Marketing, Sales, and Service tools, as well as other sections like finance, workflow integrations, popular apps, and more. Reviews are rated on a five-star calibration and customers have to answer questions like, "What did you lot similar about this product? What did yous dislike about information technology?" and "What trouble did this production solve?" These questions provide more context into the review so you know exactly why a client rated a business or product the way they did. Benefits of HubSpot App Marketplace: FinancesOnline is i of the fastest-growing platforms for B2B & SaaS software reviews, with more than ii,800,000 visitors every month. It gathers thousands of user reviews every month, with each reviewer authenticated via LinkedIn to ensure simply actual users share their experience with the customs. User reviews are based on detailed surveys, which offering a really in-depth look at each tool. Algorithmic analysis is also a foundation for quarterly reports in the most popular categories. To balance the user perspectives, each review also includes a detailed analysis prepared by the internal team of B2B software experts, who analyze key usability factors such equally features, integrations, mobile support, etc. This evaluation is then combined into the unique SmartScore™ system, which gives readers an easy reference on what the experts' community thinks about each business organisation solution. Equally an added bonus, the product pages rank high in Google, so getting a few positive user reviews on their site could be beneficial for your brand recognition. Benefits of FinancesOnline: Compare Camp is a B2B review site that deals primarily with business concern software. If you're looking to introduce a new tool or system to your company, Compare Army camp can help you pinpoint the exact software that's right for y'all. Non but does this site bear witness y'all how other people feel most a specific product, but information technology likewise lays out the key benefits of the production as well as any new trends that may be occurring in that particular industry. When y'all first navigate to the site, Compare Camp provides y'all with a list of software categories to choose from. After you lot select a section, it gives you a description of the category along with a detailed listing of production and company options. Compare Military camp also explains any varying types of products within that department as well as the top features you should look for when buying that software. Information technology'southward a very handy guide to have especially when yous're considering a product that you haven't purchased before. Benefits of Compare Army camp: If your business sells software, you'll want to be sure y'all have a presence on G2 Crowd. Every calendar month, more than 5 million people looking to buy software read the 1+ million user reviews on this website so they can make better purchasing decisions. G2 Crowd operates kind of like Yelp, but in a specific niche. Companies are reviewed on a five-star scale, and reviews encompass everything from setup and ease of use to security and support. Reviewers answer questions similar "What practise you similar best?"; "What do y'all dislike?"'; and "Recommendations to others considered the production." Also, you can upvote and downvote others' reviews. Benefits of G2 Crowd: Like G2 Oversupply, TrustRadius is an online review site for software businesses. Reviewers on the site are authenticated via LinkedIn to brand sure they're users (although the reviews themselves can nevertheless exist anonymous), which allows users to see what their LinkedIn connections are maxim nearly particular pieces of software on TrustRadius. This adds a layer of trust for someone reading the site. You can use the site to browse reviews of private companies, or compare two companies side-by-side to compare their five-star ratings, screenshots of their products, pricing details, and user comments from reviewers. In improver to the company reviews, TrustRadius has put together a whole bunch of buyer guides for categories including talent management software, business organisation intelligence software, core 60 minutes software, social media, and A/B testing to assist people notice the right product for them based on hundreds of reviews and user ratings. Benefits of TrustRadius: GoodFirms is a B2B research and review platform that focuses on connecting service seekers with the right software and service providers. Epitome Source GoodFirms analyzes the top-performing companies and software solutions based on 3 important pieces of criteria: Quality, Reliability, and Power. These metrics are further segmented into accurate feedback by customers, a portfolio of the visitor, its marketplace penetration, years of experience, and serviceability. The companies are then ranked based on their cumulative research scores. GoodFirms offers quick filters to sort the service providers by their hourly rate, location, and number of employees. Benefits of GoodFirms: Have an app on the Salesforce AppExchange? Then y'all'll desire to keep runway of your app's ratings and reviews there. Reviews are based on a five-star rating arrangement, and each app has reviews listed with the most helpful positive review and near helpful negative reviews commencement, followed past all reviews, from which users tin filter past rating, date, and helpfulness. This customer review site has embraced transparency, letting users access thousands of reviews and see the number of downloads with just a few clicks. Benefits of Salesforce AppExchange: A nonprofit site, the Meliorate Business organization Bureau (BBB) evaluates all types of businesses against a set up of best practices for how businesses should care for the public. It doesn't straight recommend or endorse any businesses, products, or services; it merely provides the public with information about businesses, and whether they have met the BBB's accreditation standards. It volition as well review both accredited and not-accredited businesses. A business organisation' profile listing on the BBB contains general overview information, similar a short company bio and the company's accreditation status, a history of whatsoever complaints made about the business and whether they were resolved, client reviews, and the BBB's A - F rating of the business concern. Benefits of the Better Business organization Bureau: Glassdoor is an employee review site that helps anyone — from prospective employees to prospective customers to investors — become an idea of what a company is really like from the inside. In other words, it helps measure the more qualitative factors of things like valuation. Employees tin can share what it's like to interview and work at their companies, and the site shows visitors which companies are rated highest past their employees. Many employers use it to build their employment make and so they tin can target and recruit candidates, but y'all tin can also use the reviews to share ideas internally for improvement among your management team. Creating an employer account is free, and it's piece of cake to runway and respond to reviews. For case, you tin fix up alerts so y'all get an email each fourth dimension a new review is posted so you can admit and respond to each one. Benefits of Glassdoor: Manta is a customer review site that primarily features small-scale- to medium-sized businesses. Rather than displaying the elevation customer reviews right away, Manta organizes search results based on the relevance of your keyword. And so information technology displays the listing of companies with their contact information, so users can quickly connect with a concern. Manta is unlike than most review sites because it focuses more on connecting people than information technology does on reviewing products and services. To find customer reviews, you demand to select a business, go to their private list page, and curlicue past their features and products before seeing a review. That way, customers utilise the reviews as i of the terminal selling points for purchasing a product or service. On Manta, the goal is to rank your business as high as possible for each relevant keyword that users tin can search. And so long as your company is in the top search results, you'll have a college chance of connecting with leads using this site. Benefits of Manta: If you're a SaaS business concern, Capterra is a review site that evaluates software sold by B2C and B2B companies. It has an like shooting fish in a barrel-to-use internal search engine which lets users search for software based on industry, visitor, or software type. Once a search processes, Capterra displays a list of companies relevant to your keyword and a brief summary describing their production(s). Users can also compare products on the site. Capterra has a "compare to" feature which lets you select up to four companies and displays the benefits of each side-past-side. You tin can come across everything from ease-of-employ to the quality of their customer support, all in one comprehensive view. This makes it easy and efficient for users to find software that best fits their needs. Benefits of Capterra: HundredX is a review site and a customer service tool. Businesses create an business relationship on the website and ask customers to get out feedback later working with them. HundredX streamlines the process past providing tools that automatically send out surveys and collect feedback on behalf of the business. With this site, client services teams don't take to manually seek out reviews or scan tertiary-party sites to obtain client feedback. The do good of signing up for HundredX is the reviews are private. If you get a bad review, leads can't come across that feedback and exist influenced past the negative comments. This gives your company a take chances to right your error before losing potential customers. Benefits of HundredX: Online reviews likewise exist on sites that aren't necessarily congenital just to publish online reviews. Some businesses use their social presence and website to encourage online reviews ... and some brands merely get them unsolicited, for improve or for worse. Here are some sites that, if yous choose to (please, cull to) can serve equally additional hubs for online reviews. And they're awesome, because they have enormous achieve, and you take some — if not entire — command over these backdrop. Did you know there's a identify on Facebook for fans to leave ratings and reviews of your business? There certain is ... it'due south named, aptly, Facebook Ratings & Reviews. Information technology appears on the left-hand side of your Facebook Folio, and you can't motion or remove it like you lot tin other parts of your Page. Paradigm Source Anyone logged into Facebook tin can post a rating or review of a business. All they have to do is go to the Reviews section of your Page, click the grey stars to choose a rating, then write an optional review. They tin brand that review public, visible to friends, or visible but to them. Benefits of Facebook Ratings & Reviews: The ridiculously fast-paced nature of Twitter makes it seem like a weird place to try to accumulate reviews. But while users might not ever search for reviews straight on Twitter (unless you started some kind of review hashtag, perchance), tweets are still indexed in search results. That means a user's tweet, whether costless or less-than, could popular upwardly in the SERPs when someone's searching for reviews on your business concern. Not only that — there are things you tin can actively do with the positive tweets coming at y'all. For instance, we tested the chemical element of social proof on conversions here at HubSpot, attaching three tweets that gave positive reviews on an ebook we were promoting at the time. Gauge what happened? The CTA with the three tweets converted improve than the CTA with no tweets. If you start to "Favorite" tweets that could serve every bit positive reviews in the future, it'll exist easier to find them when y'all want to use them in your marketing. Benefits of Twitter: Yep, people even so utilize Square. In fact, a ton of people are still using it: In January, Foursquare was racking upwards 55 one thousand thousand monthly active users (MAUs). Non just can you check-in to different locations and businesses using the app, you tin as well leave reviews on Foursquare — making it another interesting platform where your brand or business organization could be discovered by potential customers looking for suggestions — and five-star reviews. If your business depends on walk-in pes traffic — restaurants, java shops, shopping boutiques, etc. — brand sure your Foursquare business contour is filled out and updated and then people can find you when they get to bank check-in — and so ask your visitors to review you there. Benefits of Foursquare: Superpages lets you lot search for businesses based on their altitude from you, overall rating, industry subcategory, online videos, and fifty-fifty promotional coupons. Once you lot find a visitor that you like, this site shows you where the business is on the map as well as a review summary outlining all of the reviews left for the organization. Visitors can apace assess what other users are maxim about the business and use the coupon links to get the same deals as other customers. Image Source Benefits of Superpages: It's hard to resist a good top x listing. Top X Reviews satisfies this craving past giving visitors a list of 10, detailed reviews for every post on the site. These posts have a wide topic range likewise, touching on everything from mattresses to landscaping to laptops. Prototype Source At that place's also a "trending" bar that shows you categories that are currently popular on the site. As a business owner, this can give you an idea of what consumers are buying more of at that detail moment. Benefits of Elevation Ten Reviews: Finally, the one place where you accept full and utter control: your website. It's an excellent identify to publicize reviews you receive (maybe embed some of those tweets you favorited?). You could carve out a section of your website dedicated only to reviews and testimonials, and even include a form so happy customers can submit their unsolicited reviews. But if you're actively campaigning for positive online reviews and you encounter happy customers who want to leave you a positive review merely don't have accounts on sites like Yelp, Angie's List, or Google, information technology'south handy to take a place on your website to publish their kind words. Consider adding testimonials to landing pages and product pages, too. Benefits of your own website: The piece of cake respond is all of them. The right respond is a niggling more than subjective. The all-time client review site for your business will exist whichever i(s) your customers are using about. The more reviews you obtain, the more you lot'll learn well-nigh your business and how customers experience well-nigh you. Choose a handful from the list above and get started collecting reviews that can help ameliorate and grow your business. 
Table of Contents
Benefits of Client Reviews
one. Client reviews are a learning opportunity for your business.
2. Client reviews are marketing and sales tools for your business.
Best Client and Production Review Sites
Customer Review Sites for B2C Companies
1. Amazon Customer Reviews
2. Angie's List
3. Choice
4. Trustpilot
five. TestFreaks
6. Which?
7. Consumer Reports
viii. Consumer Affairs
9. TripAdvisor
10. Yelp
11. Citysearch
12. Google My Concern
13. Yahoo! Localworks
14. Influenster
Review Websites for B2B Companies
15. HubSpot's App Marketplace
xvi. FinancesOnline
17. Compare Camp
18. G2 Crowd
19. TrustRadius
20. GoodFirms
21. Salesforce AppExchange
Customer Review Sites for Both B2B & B2C Companies
22. Improve Concern Bureau
23. Glassdoor
24. Manta
25. Capterra
26. HundredX
Other Places for Consumer Reviews
27. Facebook Ratings & Reviews
28. Twitter
29. Foursquare
30. Superpages
31. Top X Reviews
32. Your Own Website
Which customer review site is best?
Originally published Aug 11, 2021 v:00:00 PM, updated August 13 2021
Source: https://blog.hubspot.com/service/customer-review-sites
Posted by: mejiaantum1964.blogspot.com
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